Our story

Fairytale jewelry for the dreamer in you

Eight princesses, eight little pieces of their stories, made to be worn every single day.

  • 18K gold plated
  • Keepsake gift box
  • 30-day guarantee
Meet the collection

Free shipping over $45

Loved by 13,700+ Customers

The Rapunzel Rose Opal sun necklace on an open fairytale storybook
  • 8Princesses in the collection
  • 13,700+ Happy customers
  • 4.9 /5Average rating
  • 30-dayHappily ever after guarantee
The Enchanted Rose necklace on an open antique book with red rose petals

How it started

It began with a bedtime story

The stories we grew up with never really left us. A girl who kept singing from a tower. A girl who chose kindness when nobody was watching. A girl who lost a slipper and found her life.

Storyelle started with a simple thought: those stories deserve something better than a poster on a wall. Something you can wear on a Tuesday morning, on the way to work, when you need the reminder most.

A fairytale you can wear, not one you keep on a shelf.

The “Cinderella” Midnight Opal Necklace on ice-blue satin with a glass slipper and a pocket watch

How we design

One princess, one piece of her story

Every necklace in the collection is built around a single object from a single story: a sun drop, an enchanted rose, a glass slipper at midnight, a lamp with a wish still inside it.

We keep the pendants small on purpose. Big enough to notice, small enough to layer with what you already wear, and light enough to forget it is there until someone asks about it.

Woman in a black dress wearing the Rapunzel Spinning Silver sun necklace

How we make it

Made to be worn, not saved

Jewelry that lives in a drawer is a waste of a good story. Ours is 18K gold plated over a solid base, waterproof, tarnish-free and hypoallergenic, so it survives showers, workouts, rain and everyday life.

Every piece is checked by hand before it is packed, and anything that does not pass simply does not ship.

Hands opening the Storyelle gift box with the Blue Ballet Gold necklace

How it arrives

The box matters too

Every necklace arrives in a plum velvet keepsake box with a suede cushion, ready to give exactly as it lands. No prices inside, no invoices, nothing to spoil the surprise.

Most of our orders are gifts, and a lot of them come back to us as photos of someone opening that box. That is the part we love most.

Half our orders are gifts. The other half are gifts people bought for themselves.

Why Storyelle

Made to be worn every day

  • Fine finishes

    18K gold plating, sterling silver and hand-set crystals, made to shine every day.

  • Waterproof & tarnish-free

    Shower and work out in it. It won't fade or turn your skin green.

  • Keepsake gift box

    Every necklace arrives in a velvet box, ready to give.

  • 30-day guarantee

    Love it, or get a full refund within 30 days.

The Viral Princess Collection

Find your princess

View the full collection

Real reviews

Happily ever after, in their words

Loved by 13,700+ Customers

Photo from Madison R.
3 days ago

Prettier than the photos

I was nervous it would look cheap, but the opal has a real pink glow and every little stone on the rays is still in place after a month of daily wear. So many compliments at work.

Madison R. Verified Buyer
The “Rapunzel” Sun Drop Necklace
Photo from Ryan C.
1 week ago

She cried (the good kind)

Ordered it for our first Valentine's Day and it arrived in 9 days. The velvet box felt way more expensive than what I paid, so no wrapping needed. Two months later she still wears it daily and it looks brand new.

Ryan C. Verified Buyer
The “Belle” Enchanted Rose Necklace
Photo from Avery M.
4 days ago

Five weeks and still sparkling

I've worn it every day for five weeks, showers and workouts included. The blue teardrop still sparkles like day one and the little stones above it haven't lost a single one. I catch myself touching it all day.

Avery M. Verified Buyer
The “Ariel” Ocean Tear Necklace
Photo from Rachel P.
3 days ago

The opal is unreal

Six weeks of wearing it every day and the opal still flashes blue and green when it catches the light. The little stones on the toe haven't lost a single one. It looks way more expensive than it was.

Rachel P. Verified Buyer
The “Cinderella” Midnight Slipper Necklace
Photo from Lindsey R.
3 weeks ago

Two weeks in Italy

Wore the Crimson Heart every day of our two weeks in Italy. Sunscreen, swims in the sea and gelato everywhere, and the red crystal still sparkles like the first day. People stopped me twice to ask where it's from.

Lindsey R. Verified Buyer
The “Snow White” Poisoned Apple Necklace
Photo from Kendall B.
1 month ago

My daughter and I match

We did the buy 1 get 1 deal so my 13 year old and I could match. She wears hers to school and soccer and after six weeks both still look new. The box made it feel like a real gift.

Kendall B. Verified Buyer
The “Ariel” Ocean Tear Necklace
Photo from Stephanie D.
1 month ago

Matching with my daughter

We did the buy 1 get 1 deal so my 12 year old and I could match. She wears hers to school and soccer, and after six weeks both still look new. The box made it feel like a real gift.

Stephanie D. Verified Buyer
The “Snow White” Poisoned Apple Necklace
Photo from Brianna M.
3 weeks ago

It actually spins!

I didn't believe the spinning part until I got it. The center turns so smoothly and it sparkles like crazy in the sun. Two months of fidgeting with it and it still spins like day one.

Brianna M. Verified Buyer
The “Rapunzel” Sun Drop Necklace

New princess drops

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